• When starting a project, use the SMART goals: Specific, Measurable, Attainable, Results-oriented, Time-bounded
  • Create ways for people to monitor themselves
  • If the company gives bonuses, start looking for ways to link some protion of the bonus to how people are meeting or exceeding the cherished values of the organization
  • Buy a few inspirational posters and put them on the walls of your facility
  • Find some ways to make your positive expectations visible
  • Don’t wait for a ceremony as a reason to recognize someone
  • Walk in another’s shoes for a while. Volunteer to do someone’s job. People appreciate your efforts and you gain a better understanding of what your colleagues do
  • Make a vow that never again will you fail to personalize every recognition you make, every celebration you hold
  • Never pass up any opportunity to publicly relate true stories about how people in your organization have gone beyond the call of duty. Hallways, elevators, cafeterias, as well as meeting rooms are acceptable venues for telling a good story
  • Get people involved in planning celebrations
  • Go out at the local comedy club. Take some lessons if you can
  • Always keep a few spare tickets to the local cinema in your drawer
  • Plan festive celebrations for even the smaller milestones that your team reaches
  • Write and deliver at least 3 thank-you notes every day
  • Post your values where you and others can see them
  • Create your own reminder notice, screen saver, or other device for making visible the ways in which you encourage the heart
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Here are my notes on the great book « Made to Stick » by Chip and Dan Heath:

6 Principles:

1. Simplicity

Prioritization rescues people from the quicksand of decision angst, and that’s why finding the core is so valuable. Put the core right up front.

I.e: Southwest: “THE low cost airline”, local newspaper: “Names, names, names”

Simple = Core + Compact

Tap the existing memory terrain of the audience. Use analogies or high-concept pitches. For instance to describe Alien it would be “Jaws on a spaceship”.

 

Proverbs are the holy Grail of simplicity.

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DEVELOPING YOUR STRATEGIC STORY

Goal Setting
DETERMINE YOUR BUY-IN OBJECTIVE
What action do you want your audience to take regarding your idea, proposal, product, service, or organization?

First Step
ESTABLISH YOUR STRATEGIC STORYLINE
To generate the action you want, what is the “big picture” or vision of a positive future you want your audience to see?

Second Step
DEVELOP YOUR STORYLINE IN 3 CHAPTERS THAT TARGET YOUR AUDIENCE’S AGENDA
What are this particular audience’s needs, wants, and future goals?
In the future you are projecting, what are the 3 most important ways in which this audience’s agenda will be fulfilled?

Third Step
CALL YOUR AUDIENCE TO ACTION
Ask for commitment of first step toward the action you want

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Example of the Battle of Cannae, Italy, 216 b. JC

This battle is considered as a master piece of military strategy. The troops of Hannibal had to struggle with a 50% numerical inferiority over the Roman troops. They won the battle with few losses. Hannibal asked himself the right questions, created the right the strategy and won the battle.

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Creativity by keeping asking questions

“It is vital in war to attack the enemy’s strategy” – Sun Tzu

Process of questioning:

  • What is the enemy’s strategy?
    It is necessary to know the enemy: what are his possibilities? What are his intentions?
  • What is the enemy’s weakness?
    How can I attack its strategy?
  • Depending of his weakness, how can I exploit it?
    The solution should make in sort that the enemy, by applying his strategy, contributes to his failure. More he applies his strategy more he loses.

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  • Don’t think money! Money isn’t what drives creative people. Instead think of valuing their work, reward excellence, and minimize hassles.
  • Think of variety. Don’t take the people that look similar, that have the same background, etc. Diversity is key!
  • Challenge: creative people love challenges. They want to do a good work.
    Keep it simple! Don’t bother your staff with too many meetings. Let them work their way, as long as the job is done.

“If you leverage the intrinsic motivation of creative workers by stimulating their minds and minimizing hassles; if you raze barriers between managers by ensuring that your managers are creatives, too; if you tap into the creative talents of your customers instead of looking just to your nurture long-term relationships with users and employees alike, you will increase your creative capital manifold.” Says Richard Florida and Jim Goodnight in their article Managing for Creativity.

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I used to have classes at night during my MBA program. Therefore I saw so many students doing the same ritual during the break: buying a bottle of water at the vending machine. It amazed me, as a French, to see that so many people in the US were willing to spend about $1.50 / $2 for a bottle of Aquafina or a bottle of Dasani. Let me explain why.

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Persuasion is a necessary art for any manager. It can pull people together, move ideas forward, galvanize change, and forge constructive solutions. To do all that, however, people must understand persuasion for what it is – not convincing and selling but learning and negotiating. Furthermore, it must be seen as an art form that requires commitment and practice, especially as today’s business contingencies make persuasion more necessary than ever.

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What’s the secret to elevating a packaging to iconic status?

The concept of designing an iconic package, a package that, in its essence, becomes a signature part of the overall brand, has become something of a holy grail for brand managers and package designers these days.
The stories of their origins many times sound like beautiful accidents. It just happened that their design, not to mention the taste of the product inside them, hit a nerve with the public. That spark grew over time into loyalty, and even nostalgia.
Newer brands don’t have the luxury of age, but they do have plenty of data to show what works and what doesn’t in the overcrowded arena of the grocery store shelf. Still, there’s no flawless science to designing a package that will become a truly essential part of the brand.

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jack23.jpg                         What makes a leader?

Coleman found that while the qualities traditionally associated with leadership such as intelligence, toughness, determination, and vision – are required for success, they are insufficient. Truly effective leaders are also distinguished by a high degree of emotional intelligence, which includes self-awareness, self-regulation, motivation, empathy, and social skill.

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