the who logovegas logobeatles logorecycle logo

Meaning Logo:

  • Cultural relevance: “Brands do not belong to corporations but people”
  • Points of contact with people: “Brands communicate differently, different times and point of contacts with people”
  • Connection & Dialogue: “Brands are connected to people and listening”
  • Social Impact: “Role of the brand as part of the economic and social fabric”

Based on the book Emotional Branding, written by Marc Gobé