DEVELOPING YOUR STRATEGIC STORY
DETERMINE YOUR BUY-IN OBJECTIVE
What action do you want your audience to take regarding your idea, proposal, product, service, or organization?
ESTABLISH YOUR STRATEGIC STORYLINE
To generate the action you want, what is the “big picture” or vision of a positive future you want your audience to see?
DEVELOP YOUR STORYLINE IN 3 CHAPTERS THAT TARGET YOUR AUDIENCE’S AGENDA
What are this particular audience’s needs, wants, and future goals?
In the future you are projecting, what are the 3 most important ways in which this audience’s agenda will be fulfilled?
CALL YOUR AUDIENCE TO ACTION
Ask for commitment of first step toward the action you want