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  • Don’t think money! Money isn’t what drives creative people. Instead think of valuing their work, reward excellence, and minimize hassles.
  • Think of variety. Don’t take the people that look similar, that have the same background, etc. Diversity is key!
  • Challenge: creative people love challenges. They want to do a good work.
    Keep it simple! Don’t bother your staff with too many meetings. Let them work their way, as long as the job is done.

“If you leverage the intrinsic motivation of creative workers by stimulating their minds and minimizing hassles; if you raze barriers between managers by ensuring that your managers are creatives, too; if you tap into the creative talents of your customers instead of looking just to your nurture long-term relationships with users and employees alike, you will increase your creative capital manifold.” Says Richard Florida and Jim Goodnight in their article Managing for Creativity.

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Imagine a cage containing five monkeys. Inside the cage, hang a banana on a string and place a set of stairs under it. Before long, a monkey will go to the stairs and start to climb toward the banana. As soon as he touches the stair, spray all the monkeys with ice-cold water. After a while, another monkey makes an attempt with the same result — all the monkeys are sprayed with icecold water. Pretty soon, when another monkey tries to climb the stairs, the other monkeys will try to prevent it.

Now, turn off the cold water. Remove one monkey from the cage and replace it with a new one. The new monkey sees the banana and will want to climb the stairs. To his surprise, all of the other monkeys attack him. After another attempt and attack, he knows that if he tries to climb the stairs he will be assaulted.

Next, remove another of the original monkeys and replace it with a new one. The newcomer goes to the stairs and is attacked. The previous newcomer takes part in the punishment with enthusiasm. Again, replace a third monkey with a new one. The new one goes to the stairs and is attacked. Two of the four monkeys that beat him have no idea why they were not permitted to climb the stairs, or why they are participating in the beating of the newest monkey.

After replacing the fourth and fifth monkeys with new ones, all the monkeys that have been sprayed with ice-cold water have been replaced. Nevertheless, no monkey ever again approaches the stairs. Why not? Because as far as they know, that’s the way it’s always been done around here.

Don’t be a monkey. Challenge all assumptions.

 

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A great story from the book Thinkertoys written by Michael Michalko

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I chose to pick up this example on reversing a challenge from the great book ThinkerToys, a bible for any persons looking for improving their creative abilities or any entrepreneurs looking for new opportunities. I really enjoy reading and exercising with this book written by Michael Michalko.

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To reverse a challenge:
1. State your challenge
2. List your assumptions
3. Challenge your fundamental assumptions
4. Reverse each assumptions. Write down the opposite of each one
5. Record differing viewpoints that might prove useful to you
6. Ask yourself how to accomplish each reversal. List as many useful points and ideas as you can

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