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0316172324_01_lzzzzzzz.jpg0316172324_01_lzzzzzzz.jpg0316172324_01_lzzzzzzz.jpgBlink: The Power of Thinking Without Thinking is a 2005 book by Malcolm Gladwell in which he explores the power of the trained mind to make split second decisions, the ability to think without thinking, or in other words using instinct.

What is « tipping point »: the moment when an idea, product or concept suddenly catches fire with the population at large.

Gladwell maintains that we « blink » when we think without thinking. We do that by « thin-slicing, » using limited information to come to our conclusion.

In what Gladwell contends is an age of information overload, he finds that experts often make better decisions with snap judgments than we do with volumes of analysis.

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